As an Architecture, World Heritage, and Performing Arts Photographer, the 'o' in my name symbolizes the lens of my camera and the world which is what I focus on. The '@' represents that I can be contacted 'at' firstname.lastname@example.org, gives my twitter and all online identities, the artbypino.com tells the viewer what my website address is and the +1 phone number is for Customers outside the USA to know how to dial my number internationally. A single purpose logo that I can use for my business cards, online and in print media. Simple and uncluttered.
The red color seemed a bit overpowering at first to use for the entire name as opposed to just using the circle logo that I have been using. But, red as a color is regarded positively in the Asian sub-continent (Ahmedabad, India being my other office) and Europe and is associated with life, the sun, vitality, energy and more. Brides in India wear a red saree on their wedding day. Not always seen as a power symbol as is viewed in the USA like a red 'power tie.' Being a photographer at a global level is what also helped me overcome the reservations of using so much red as it does help the logo stand out in directory listings.